Incognito® is one of the most influential brands of bespoke printed eCommerce Packaging. Our fantastic design ideas coupled with inside printing makes the Incognito® brand an innovative eCommerce packaging concept for online shops and e-commerce stores.

Here at Datec Packaging we’ve been helping our customers with boxes for e-commerce for over 15 years! So we know what it’s all about. Our experience in many different areas of packaging for different products has allowed us to bring together a comprehensive range of eCommerce Packaging. Our range creates that WOW unboxing experience for not just the premium brands but at a pricing level which includes even the low-cost budget brands.

ecommerce packaging

What is E-Commerce Packaging?


E-commerce packaging is packaging which has been optimised for use by e-commerce stores and online shops. In recent years online shoppers have started to expect more than just a brown box with a bit of packing material. They now expect an unboxing experience.

The perfect e-commerce packaging starts with a brown box, yes seriously! Keeping the outside plain brown and understated increases security through the courier network and keeps your customer in suspense. Next up is a nice easy tear open strip. This is so they don’t have to run through to the kitchen and get a kitchen knife or pair of scissors to open your parcel. Then they open your e-commerce box and WOW…the inside is a nice clean white or a blaze of colour showing off your brand pattern or logo. And there’s a message saying thanks and prompting them to share their purchase on social media.

But it doesn’t stop there…inside the box they find a few sheets of bespoke printed tissue paper hiding their new purchase from view. This further increases that suspense that has been building up all this time. Under the tissue are a selection of cards and booklets saying thank you and suggesting other products that they could buy. It’s no wonder most e-commerce stores are looking to e-commerce packaging to make the difference to their whole brand perception and make that special link in an otherwise intangible transaction.

If you are an e-commerce operations manager and have been given the task of packaging and shipping online orders for an eCommerce operation we are very sympathetic. We have learnt the hard way that developing a great eCommerce packaging solution is not easy. That’s why we developed the Tufpac® brand. It’s a brand name that is making those difficult e-commerce packaging situations a lot more manageable.

Tufpac® began its life in a simple range of book mailers. From there it has grown to umbrella a further 4 brand names each focusing on their specific areas of eCommerce Packaging.

 

Tufpac® Book Wraps

 

15 years ago we started a selection of twistwrap book wraps that we sold to online book shops throughout the UK. We had 3 sizes which had a variable length and depth design and as a result fitted most book sizes snugly. From there the range developed into 7 different sizes and we added a peel & seal closure strip so our customers could conveniently seal their parcels.

It wasn’t long before our versatile Tufpac® book wraps became recognised as a great solution for ecommerce stores where packaging needed to be fast to boost throughput. Since then book wraps have been used by many online stores up and down the country for sending a whole selection of different items.

The Tufpac® book wrap range has grown to include 3 different styles and quality grades to cover a wide range of applications whether you need a cost effective mailing solution or a high performance mailer for high value goods.

Buy From Our Online Shop >>

 

Tuftwist® eCommerce Mailers

 

It was particularly our twist style mailer range that grew in popularity with the ecommerce market. The extra security provided by sealing the internal flaps meant that these mailers could be used to send higher value items, opening the doors particularly to the electronics markets. The multi-length and multi-depth properties of a twist style mailer means that the products being packed are hugged tightly so they can’t move around in transit. This in turn completely removes the need to use extra voidfill packaging, making them more cost-effective and much faster to pack.

Now we’ve rebranded our popular twistwrap style book wraps as Tuftwist® and we stock thousands of these mailers ready for next day despatch to a wide range of online stores and book shops up and down the UK.

 

Incognito® eCommerce Packaging

 

With boutiques and premium retail brands going online we needed a special solution that would impress their customers. We put our heads together and developed the Incognito® range of ecommerce packaging. Incognito® ecommerce packaging has a plain brown outside with custom print and colours on the inside making an impressive box opening experience.

The Incognito® range very quickly gained popularity with retail brands and boutiques as it set them apart from their competitors and gave them the ability to entwine their brand with the delivery of their products and complete the premium buying experience. Recently Incognito® ecommerce packaging has developed and is now available in a range of different styles and quality levels to provide WOW packaging for both premium and budget brands alike.

Create Your Own Branded eCommerce Boxes >>

 

SpeedBuild™ E-commerce Packaging

 

SpeedBuild™ e-commerce packaging was born through the need for high speed packaging for e-commerce. As established brands moved towards multi-channel sales they needed more flexible packaging methods to keep pace with their online sales. The peaks and troughs that are accentuated by online shopping and the introduction of Black Friday and Cyber Monday were causing significant problems in the despatch operations of many ecommerce stores.

To help ease the bottleneck caused by order packing we developed innovative solutions that slashed packing speed down to just a few seconds. By utilising crashlock base styles and multi-corner gluing systems coupled with the renowned Tufpac® peel & seal closure strips we have produced a range of cardboard packaging that significantly decreases order packing for many different types of online orders. With focus on shaving the last few seconds off a packing process, we are proud to produce some of the fastest packaging designs on the market.

Create Your Own Branded eCommerce Boxes >>

 

RinoHide™ E-commerce Boxes

 

Super tough and strong E-commerce boxes manufactured to take on the toughest jobs. If you need heavy items transporting in safety and security you need RinoHide™. With cardboard grades matching plywood strengths we have one of the strongest ranges of cardboard boxes on the UK market.

 

eCommerce Packaging Solutions

 

As you can see we’ve been developing a lot of different solutions for the eCommerce packaging market. All our designs are customer driven and designed to solve a particular problem that has evolved with the increase in popularity for online buying. Many ecommerce packing operations are over-spending or spending in the wrong places. We’ve recognised this and used our knowledge and skill to help operation managers throughout the UK pack smarter and more cost-effectively with a range of innovative eCommerce Packaging Solutions.

Create Your Own Branded eCommerce Boxes >>

Welcome to the official home of Tufpac® a leading Uk brand in Book Wraps and Tufpac® Postal Packaging. Here at Datec Packaging we manufacture and distribute the Tufpac® range to distributors, fulfilment stores, and high volume users throughout the UK and Ireland.

 

How Tufpac® Packaging Was Born

 

Hand in hand with the boom of online stores and ecommerce has come a new shift in types of packaging, 20 years ago a standard brown box was enough, we didn’t have to use the courier service that much, our customers walked into our brick and mortar stores and bought our stuff, it was easy. Then ecommerce came along and we had to start sending our products out to customers, the standard box was fine to start with but then we started to realise our customers couldn’t open our boxes easily, the standard box was time consuming to pack and often needed extra voidfill to pack it out…

 

…That’s when Tufpac® stepped in…

 

Right from our humble roots back in 1997 we’ve been forging a new standard of quality and customer service that sets us apart as one of the most preferred suppliers of Corrugated Postal Packaging and Book Wrap Mailers in the Uk. It’s not just our next day delivery service or quality level, but it’s the energy and enthusiasm with which we deliver, the inbuilt passion for postal packaging that drives us to create something new and special, the integrity with which we hold to our promises, and our humility and sincerity in accepting and righting our mistakes if ever we make one.

 

THE TUFPAC® RANGE

Within the Tufpac® range are a selection of Book Wraps, Postal Wraps, and Postal Boxes aimed at reducing your packing speed down to the absolute minimum. We are constantly updating our flagship products and inventing new ideas that improve packing flow and reduce the number of ‘touch points’ needed for packing a parcel.

 

 

Interested in Becoming a TUFPAC® Distributor?

 

 

TUFPAC® for Packaging Distributors

Our core customer base is a range of packaging distributors and office supplies distributors who stock and supply our Tufpac® product range. We hold large stocks and offer fast next day delivery to you or direct to your customer helping you to maintain optimum efficiency and offer a great service to your customers. Become a distributor today – Call one of our Packaging Specialists: 02476 611234.

 

TUFPAC® for Fulfilment Stores and Mailing Houses

We understand the importance of reliable delivery times, that’s why we are preferred postal packaging suppliers to many fulfilment stores and mailing houses. When you need one off volume for a mailing job or regular month on month supplies you can trust the Tufpac® brand to deliver on time and in full on a fast next day delivery turnaround. Find out more by speaking to one of our Packaging Specialists: 02476 611234.

 

TUFPAC® for High Volume eCommerce Stores

As the high speed and good protection levels of our Tufpac® range are being realised amongst the ecommerce market we are helping to support large online stores with new and innovative products. Bespoke requirements are becoming the norm and we are establishing our name as a flexible and innovative ecommerce packaging supplier. Need us to help? Talk to a Packaging Specialist today: 02476 611234.

Book wrap mailers are pretty simple stuff to be fair, they aren’t much to look at, and anyway who gets enthused with a rectangle of cardboard? That is until you realise that these little guys are a great solution to so many eCommerce packaging problems.

Let’s face it, most of us have been a bit caught out by the speed that eCommerce has taken over the retail market. Many operations managers have had to sit down and re-evaluate their approach to packing and sending orders. Here are a few of those questions that they’ve had to ask themselves, and a quick look at how book wraps fit so well as a solution to many of them.

 

Why Ultra-fast Packaging Matters & How Book Wrap Mailers Help

 

Many operations managers have come to the realisation that high volume small orders are the order of the day with internet orders. But what many are struggling with is the true cost of packing those orders.

Time is a very important aspect in the packing and dispatching of small orders, it is well know that a figure of at least £15.00 per hour is the true cost of employment. Adding to this the exponential growth in return on investment by increasing throughput (and therefore turnover) without any extra capital expenditure, means the final saving per minute of every 60 seconds is quite considerable.

Book wrap mailers take as little as an amazing 20 seconds to pack, comparing this to a standard carton, which you have to tape the bottom to make it up and again tape the top after filling, makes a book wrap style mailer up to 2-3 minutes faster.

 

What Makes Book Wrap Mailers so Fast for eCommerce Packaging

 

There are several points about a book wrap that makes it so fast to pack with, here we explore a few of the best reasons that book wraps are so popular with internet shops packing their online orders.

A Flowing Wrap Cycle: The wrap cycle of a book wrap mailer is a lot simpler than with a carton. Opening the internal flaps can be done in one movement with both hands and opened ready for the item being packed to be placed inside. From there the wrap is simply ‘rolled’ over until the final peel & seal tab is reached ready for the backing to be removed and the pack sealed.

Multi-depth So No Need for Voidfill: The design of a book wrap mailer is super flexible and multi-depth adjustable so all your products are hugged tightly by cardboard leaving no gaps and voids that need to be filled to prevent product migration during transit.

Great Protection so No Need for Extra Padding: Book wrap mailers have a built in crumple zone helping to provide a buffer between your products and the knocks and bashes that the parcel receives on its journey. This buffer means that you don’t need to pre-wrap your products in protective packaging like bubble wrap, saving a lot of time.

 

 

Different Types of Book Wrap Mailers

 

There are many different types of book wrap mailers that each do a different job and pack different products better. Some offer higher protection while some are faster to pack and offer more value for money. Here’s a few of the most popular ones and a short explanation on what situations it is best to use them.

 

 

Twistwrap Twist Style Book Wrap Mailers

 

 

Twistwrap twist style mailers are great for larger depth mailings because you can secure the internal flaps together. This gives a lot higher security than a standard packaging wrap style. The twist design also turns one set of fluting through 90 degrees giving the added strength and rigidity through cross dimensional fluting. Twistwrap style mailers like the Tuftwist® mailers are a great product for sending out books, toys, games, and a whole range of other online orders.

 

Amazon Style Wrap Around Book Wrap Mailers

 

These well design amazon style book wrap mailers are used not only by the giant amazon but many other high volume e-commerce stores for packing and sending online orders at high speed. Amazon style wraps use less packaging than conventional packaging methods so are a great environmentally friendly solution. Use these cardboard mailers as a universal internet order mailer.

 

Reinforced Wrap Around Style Book Wrap Mailers

 

Similar to the Amazon style mailer these wrap around style book wrap mailers have reinforced edges to create a much stronger book wrap. Reinforcing the edges gives a sturdier crumple zone and also makes the book wrap mailer more crush resistant. These reinforced wrap around book wrap mailers are the perfect choice for heavier items.

 

Centre Loading Style Book Wrap Mailers

 

Centre loading style book wrap mailers are the ultimate for speed and protection. Double layer faces makes these book wraps extra strong and puncture resistant and the centre loading technique is even faster to pack than the amazon book wrap style. This design uses a bit more cardboard so is generally a little more expensive but if performance is what you are looking for then these book wrap mailers are your perfect solution.

 

So that’s it, a quick summary of book wrap mailers and what makes them a great eCommerce order packaging option.

Take the cue from Victorinox as they launch their fantastic new packaging! This great design creates a unique unboxing experience for a unique product.

Victorinox Innovative Packaging

Metsä Board’s creative design for the Victorinox Rescue Tool has won an iF Design Award for Consumer Products packaging. The unique and innovative packaging creates a new opening experience for the consumer, simulating Victorinox’s knife opening mechanism. Find out more

Find out how we can help you transform your packaging into this level of customer engagement, get in touch today on 02476 611234 or email sales@datecpackaging.com

Google says unboxing videos have been trending up on search results since 2002. It’s no wonder that unboxing videos have become an important part of many retail brand’s marketing campaigns.

 

Unboxing videos can be created and used in two ways. Firstly they can be created by the online store themselves. These videos are often professionally created and show how to unpack a product and also what the parcel contains. Another more powerful method is to encourage your customers to make them and share them on social media. This gives your brand extra credibility and brand coverage to many more potential customers than your normal marketing efforts could match.

 

HOW TO ENCOURAGE YOUR CUSTOMERS TO SHARE AN UNBOXING VIDEO

 

To encourage your customers to share their new purchase on social media you need to make the unboxing experience impressive. Here are a few tips to get you thinking about what is important to your customer when designing your unboxing experience.

  1. The Unboxing Journey: Think about taking your customer on a journey through the packaging, consider holding your customer in suspense with a series of cardboard flaps each printed with a message to hide the product from view until the last flap is raised. It will set the mood of excitement and add that bit extra to your brand that sets it apart from the rest.
  2. Unboxing JourneyThe Unboxing Journey: Think about taking your customer on a journey through the packaging, consider holding your customer in suspense with a series of cardboard flaps each printed with a message to hide the product from view until the last flap is raised. It will set the mood of excitement and add that bit extra to your brand that sets it apart from the rest.
  3. Pack your Products Neatly: Make sure your contents are neatly packed and can’t move around in transport, you don’t want an unboxing video to display a jumbled mess! Packing your parcels tightly also reduces the risk of damage to the products inside.
  4. Use Incognito® eCommerce Boxes: Incognito® packaging is plain and understated on the outside to keep your delivery low key. But when the box is opened your customer is met with a blaze of colour. Incognito® eCommerce packaging really helps to impress your customer with a professional approach.

 

Incognito Ecommerce Box

By combining all or some of these points you will create an unboxing experience that really impresses your customer. Instinctively they will want to share their experience with their friends. When you have got them to this point all it takes it a short message asking them to take a video of their experience. You could even hold a competition for the best unboxing video and offer a prize.